Sign up today to join Cheryl Platz, accomplished game developer, host of Enduring Play, and author of The Game Development Strategy Guide as she helps you discover your product’s fun factor. If you’ve ever wondered how to inspire or delight customers in ways that transcend productivity, start with this session to explore human behavior at play and what it means for your interactive designs.
Embrace your fun factor: Game Development best practices for product design
Friday, January 9 2026
11AM – 12 PM PT
Free Rosenverse webinar
About the Webinar
According to a Circana report from October 2024, 71% of US consumers play video games. So why is it that we treat the art and science of game design and development as completely separate from product design? Many of your customers view video games as the ultimate way to spend their time, and the best practices developed there are forged in the fire of a hyper-competitive marketplace. In this session, author Cheryl Platz shares her insights as a missing link between the two worlds. She’s worked as design lead for Microsoft’s Azure platform, but she’s also served as UX Director for Riot Games and Scopely’s MARVEL Strike Force in addition to her continuing role as adjunct faculty of video games for Carnegie Mellon University’s Masters of Entertainment Industry Management program. You’ll learn about some of the most universally applicable insights from her new Rosenfeld book The Game Development Strategy Guide: Crafting Modern Video Games That Thrive, including the Motivators of Play – a tool for understanding player and customer behavior backed by cognitive psychology and industry research that reveals how expectations have changed deeply in the past decade. You’ll also be introduced to useful concepts around monetization, emergent behavior, and designing for positive large-scale interactions. Isn’t it time to level up your product design skills with a new skill tree?
