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Cheryl Platz

A creative voice for the digital generation.

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Category: Work

Immediacy Lost: The NBC Olympics

Posted on August 30, 2016 by Cheryl

In a world where Twitch and live video platforms are rapidly emerging, NBC’s Olympic coverage – often tape-delayed and difficult to track – deprived American audiences of the context they seek so hungrily. Shared, simultaneous experiences. The context a moment in time

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Design, Technology

Pokémon Go: The De-Gamification

Posted on August 6, 2016 by Cheryl

I am a lifelong Pokémon fan (Pikachu was my ringbearer) that desperately wants Pokémon GO to survive and thrive. I think the game has tremendous, disruptive potential for the long term (you can read my initial writeup on Forbes.com.) But I’m also

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Games, Technology

Breaking Up With Alexa: A Career Announcement

Posted on July 22, 2016 by Cheryl

My ability to acquire an augmented reality Pikachu is not the only reason July 2016 is a momentous month for me. Today marks my final day in just under 2 years at Amazon. I am genuinely grateful for the opportunity to work

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Biography, Design, Seattle, Technology, Work amazon, career, interaction design, Microsoft

Alexa Knows Pokemon Types

Posted on February 16, 2016 by Cheryl

I’m proud to introduce my first publicly released Alexa Skill, “Trainer Tips.” This (unofficial) Pokemon reference skill gives Alexa the ability to provide you with type matchup information while you’re in the thick of a battle. With 18 Pokemon types in the

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Design, Technology, Work alexa, pokemon

Hello Computer: My path to voice UX

Posted on February 12, 2016 by Cheryl
Cheryl Platz with the Disney Friends DS leadership team

We’ve already established I grew up in a Trekkie household – so even though my fervor was largely attained in adulthood, I did still have strong opinions about parts of that universe. Specifically, my favorite Trek movie was always Star Trek IV:

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Design, Technology, Work alexa

Hover to the Future

Posted on October 19, 2015 by Cheryl

About a year ago, shortly after I began my tenure at Amazon and bi-monthly trips to the South Bay Area, I stumbled upon yet another Kickstarter. My Kickstarter portfolio has included books, drink-cooling devices, card games, video games, a design school, and

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Biography, Technology

User Testing: Unlocking Feedback with Post-Test Surveys

Posted on June 10, 2015 by Cheryl

For the first time in a while, I’m designing and running my own usability studies. Carnegie Mellon cross-trains its HCI students in both research and design, so it’s a bit like riding a bike – it comes back eventually. Post-university, I used

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Design career, carnegiemellon, interaction design, user research

Business Travel for Beginners: Part 2 (The Journey)

Posted on April 22, 2015 by Cheryl

In Part 1 of this two-part article, I discussed some of the quirks and speedbumps you might expect when planning a business trip. What happens next? Time for the journey to begin. While some of these tips may apply to all forms

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Travel, Work career, travel

Business Travel for Beginners: Part 1 (Planning and Booking)

Posted on April 18, 2015 by Cheryl

Business travel tends to sounds glamorous to outsiders. Yet the reality is often anything but – once you get past the initial adrenaline rush when you represent your company on the road. And the logistics can be overwhelming, especially for first-timers. Let

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Travel, Work career, travel 1 Comment

Winning at the Starting Line

Posted on March 18, 2015 by Cheryl

Countless articles and books have been written about the gender balance problems that continue to plague the tech industry. I’ve been passionate about outreach at the K-12 level for years, but what of those of us already in the workplace? A recent

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Technology, Women in Technology career, girls-tech, STEM
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Recent Posts

  • Cheryl Platz chats video game economics with Carl Cleanthes on the Pixel Retentive Podcast July 7, 2026
  • Cheryl Platz shares her Cannes Lions 2026 Juror experience in her newsletter June 26, 2026
  • Enduring Play S2 E11 Released: From Reviving to Thriving with Backyard Sports featuring Lindsay Barnett and James Deighan [Season Finale] May 12, 2026
  • Enduring Play S2 E10 Released: Semper Gumby; Flexible Project and Community Management with Desirée Rincón May 5, 2026
  • Cheryl Platz joins the 2026 Cannes Entertainment Lions for Gaming jury April 30, 2026

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