Skip to content

Cheryl Platz

A creative voice for the digital generation.

  • FAQ
  • Press
  • Keynote Speaker
    • Speaking Highlights
    • Ideaplatz, LLC >
  • Writer
    • Writing Highlights
    • Cheryl Platz at Medium >
    • Book: Design Beyond Devices >
    • Book: The Game Development Strategy Guide >
  • Designer
    • Career Overview
    • Portfolio >
  • Actor
  • Feed
  • Contact
    • Speaking Inquiry Form
    • Email

Tag: amazon

New Portfolio Entry: Echo Look

Posted on August 5, 2017 by Cheryl
The Echo Look, a pill-shaped black and white camera with four flash sensors around a central camera surrounded by a blue illuminated Alexa light ring. Shown on a table.

I am beyond delighted to formally share here that my “secret” Amazon project has finally been announced to the public and is making it into people’s homes. In 2014, I was hired into Amazon as employee #3 on the Echo Look project.

Read More
Design, Technology amazon, service design

Breaking Up With Alexa: A Career Announcement

Posted on July 22, 2016 by Cheryl

My ability to acquire an augmented reality Pikachu is not the only reason July 2016 is a momentous month for me. Today marks my final day in just under 2 years at Amazon. I am genuinely grateful for the opportunity to work

Read More
Biography, Design, Seattle, Technology, Work amazon, career, interaction design, Microsoft

Half the Blank Page

Posted on March 5, 2015 by Cheryl

In September 2014, I left Microsoft to join a new product team at Amazon. The project itself is still classified, but it’s a v1 technology product, which means we’re starting from scratch. An exciting opportunity, but it changes the way one has

Read More
Design, Technology, Work amazon, interaction design

Recent Posts

  • Happy Budew Year! January 8, 2026
  • Free Webinar: Embrace Your Fun Factor on january 9 2026 December 20, 2025
  • Cheryl Platz speaking at the 2026 GDC Festival of Gaming December 19, 2025
  • Cheryl Platz Celebrates First Year as Creative Director at TPCi November 5, 2025
  • Game Development Strategy Guide author Cheryl Platz launches academic book tour in Philadelphia and Pittsburgh October 28, 2025

Archives (Month/Year)

Categories

  • Acting
  • Biography
  • Creativity
  • Design
  • Games
  • Humor
  • HyperRPG
  • Medical
  • Meta
  • Orlando
  • Pittsburgh
  • Podcasts
  • Seattle
  • Southern California
  • Speaking
  • Technology
  • Travel
  • Uncategorized
  • Women in Technology
  • Work
  • Writing
  • linkedin
  • instagram
  • youtube
  • twitch
  • TikTok
  • BlueSky
  • email